A finished central campaign film. The idea may come from the agency, brand or Mördak; Mördak takes responsibility for production, post-production and the final master.
FAQ
Frequently Asked QuestionsFrequently Asked Questions
Answers about AI and hybrid production, process, accuracy, rights and delivery.
A specialist production model in which Mördak takes on one AI shot, a full sequence or the complete AI layer of a hybrid film without taking over the whole production. We integrate with the existing production and post pipeline.
A paid, defined creative and technical validation that makes the visual direction and feasibility tangible through styleframes, a short motion proof and a recommended production route before the main production decision.
In full-AI production, most core images are created shot by shot with AI. Hybrid production combines real performers, products or physical action with AI worlds, set extensions, transitions and VFX. The method is chosen shot by shot.
No. Some ideas need live action, some full-AI and many a hybrid model. We recommend the method after evaluating the idea, product, talent, schedule, budget and delivery needs.
A controlled digital representation designed to preserve product shape, proportions, logos, colours, typography, materials and reflections.
A focused specialist service for one scene or sequence within a larger commercial, film or series, including period environments, crowds, destruction, dream sequences and individual VFX shots.
A finishing workflow for generated footage with facial, hand, product, logo, continuity, flicker, resolution or compositing problems.
A structured record of models and tools, source assets, talent and voice permissions, music licences, disclosure versions, approvals and delivery history.
No. AI can reduce certain physical complexities and improve versioning, but high-quality work still requires development, iteration, consistency, compositing, editing, sound and finishing.
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